March - May 2023
Jebbit is a no-code experience builder that enables marketers to create interactive quizzes. When I joined the team, Enterprise customers relied heavily on Customer Success for onboarding, creating scalability challenges. My goal was to redesign the onboarding experience to drive self-serve activation and product-led growth.
When I started this project, the majority of first-time users abandoned the platform before creating their first experience in the Jebbit editor.
To uncover friction points in the user journey, I:
Observed onboarding calls to understand pain points in real time.
Analyzed LogRocket session data to identify behavioral drop-offs.
Mapped the existing user flow, revealing that most users abandoned the platform before reaching the Jebbit editor.
A key insight emerged: brand design setup was a critical yet broken step in onboarding. The current feature was fragmented from the rest of the flow, leading to low feature adoption and a longer time-to-value. Additionally, I uncovered additional UX issues, including:
A cluttered homepage with too many competing calls to action.
UI inconsistencies and bugs. Logos, icons, and background images failed to populate in the preview, and the color picker didn’t consistently save selections.
Final design + Impact
The redesigned onboarding flow increased brand design adoption to 98%, significantly improving user activation and engagement with the editor. This success validated the need for deeper usability improvements across the platform, positioning me to advocate for editor enhancements and a more modern design system.
kziegs.com 2025